What Is SEO(Search engine optimization)?A Step By Step guide

What is search engine optimization?

what is seo

Seo stands for “search engine optimization” which is the process of improving the visibility of a website on different search engine result pages (SERPs) , like Google , yahoo , Bing etc.

Let me make it more easy for you my dear friends.

Search engine optimization means , it is you (searcher) and search engine. If you have an article about “Weight loss:7 Amazing Benefits of running-Expert tips“Then you want to make it visible to all people on search engine which is Google in 90% times.

When anybody will search for “Weight loss:7 Amazing Benefits of running-Expert tipsYour results will also appear in suggestions or in SRPs but that will appear only when if you have done “SEO” of that post , then only it will appear on the top of Google search engine result pages.

Do you have any idea how many people update how much blog posts every day?

Do you have any idea how many people update how much blog posts every day?

Well, only WordPress users publish more than 2 million posts each and every day. That means 25 blog posts every second.

Well, that means people post 25 blogs while you read these 5 sentences.

And that’s the only count of WordPress users ifwe count all blog posts then, that’s going to be higher.

Hence, it means that it is very difficult to stand out from the crowd but you have to stand out if you want to be a successful blogger or if you do seo.

What is seo looks for ?

Content : The content of a site is analyzed for the quality of the writing, the words and phrases present which are commonly searched for, the amount of time visitors spend on a site, and the popularity of the sWhat a Search Engine Looks For

HTML : The HTML of a site is analyzed for the stregnth or relevance of title tags, description tags, and header tags. Search engines generally veiw titles and headings as a summary of a site’s contents.

Stability : The stability of a site is analyzed for how easy it is for robots to crawl the site, how quickly the site loads, and whether the URLs are short and contain relative keywords

Links : The links to and from a page of a site are analyzed for whether respected, trusted, quality sites are linked to, whether respected, trusted, quality sites are linking to your sites, and the overall number of sites being linked to and from the site.

Social : Social media has become an integral part of SEO. A page will be analyzed to see who is sharing your content and the number of overall people sharing your content.

Trust : The trust of a site is based off of many of the above factors as well as how long the site has been around to determine what kind of authority the site has.

Geography : The geography of a site is analyzed for the geographical location of the site (country, city, region), the history of visitors, and the location of visitors.

Reputation : The reputation of a site can be built when people like or share the site, but the reputation can also be damaged when people block or remove a site from their searches.

Violations : There are several violations of the above topics that can hurt a site’s SEO rankings. These violations include spamming other sites, identified as a purchaser of links, showing alternative sites to search engines (cloaking), a lack of content on a site, and overusing keywords throughout the site.

SEO techniques are classified into two categories :

1)White hat seo

2)Black hat seo

1) White hat seo

White hat SEO (sometimes called ethical SEO) relates to optimization techniques that aim to make content consistent with the Google policy and which make sites helpful for users. This kind of SEO won’t boost your website’s traffic in an hour, but it will bring profits in the long term.

White Hat SEO concerns among others:

  • Making relevant content that provides useful information about a particular issue. Content that offers a solution to a problem.

  • The use of relevant keywords.

  • Including more than 2000 words in a post. If you write more, search engines will think that you offer more value for users and therefore, they will consider your content to be more important.

  • Using proper titles and meta tags.

  • Using quality inbound links. The more links your site gets from relevant and respected sites, the better.

  • Easy navigation and fast site performance.

2)Black hat seo

This refers to some aggressive SEO strategies that only target the searching spiders but not the real readers. Generally, these tactics are all bearing the following characteristics:

  • Violate the rules and regulations of search engines.

  • Increase your website ranking quickly, but the results cannot last a long time. Once search engines find your violation, your site can be penalized with a low ranking or even banned permanently.

  • Result in a poor reading experience with low-quality contents and bad visual effects.

Keyword stuffing :

Search engines read the connectedness between your content and a special looking question greatly.   And also the utilization of right keywords greatly improves the connectedness. Therefore, you’ll be able to repeatedly use the keywords within the body content, titles, headlines, meta descriptions and image Alt tags.

Link farming :

If you are a full-time professional blogger, you can create a group of websites that all hyperlink to each other. Or, you can partner with your peer bloggers to form a special group for link farming. This can greatly increase the number of websites that link to your website.

As search engines decide your website ranking partially according to the quality and quantity of sites that link to yours, you can expand this group as large as possible, and make sure that all of these sites are of good quality and are related to your website topic.

Tiny,Hidden text & link :

If you want to repeat your keywords, hot phrases or links to arouse the attention of searching robots, but do not want to negatively affect the reading of your visitors, you can use this method.

You simply need to use the same color for both the texts and the background, making it visually undetectable. Or, you can use the tiny fonts for these contents, and locate them at the bottom of your webpage.

Blog Spam :

This includes two methods – comment spam and guest blog spam. The former one requires you to comment on other websites’ posts randomly, along with the URL, title or keywords of your website. The latter one is a little bit time-consuming. You need to publish the guest posts on other websites with the sole purpose of gaining backlinks.

Scraping :

If your website is mainly used for selling advertising or redirecting readers to other sites, you can consider this tactic.

You simply need to make the duplicate contents from other quality and popular sources and publish them as your own. Sometimes, your scraper website might outrank the original source.

Doorway Pages :

The doorway pages, or gateway pages, are some keyword-stuffing and low-quality web pages designed for SEO only. When people enter this page, they can find no meaningful information but a “click here” link to redirect them into another separate webpage.

In easier words, the doorway page is a fake webpage that is strictly to induce attention from search robots, getting easy indexing with keyword stuffing.

These are the most widely adopted “Black” tricks. In fact, there are many more others including article spinning, Sybil attack, page hijacking, mirror websites, and cloaking, etc.

Types of SEO :

Search engine optimization can be classified into two types.

1)On page SEO

2)Off page SEO

Both are very important.For example you can optimize new site.First of all you can complete on page optimization.After complete of on page then proceed to off page technique.Without on-page optimization website promotion is not correct.

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